When looking for a digital marketing company, look out for the following:

Do they have a complete suite of services?
Oftentimes Digital Marketing services are interlinked. You need someone who can deliver all aspects of digital marketing seamlessly - right from ppc campaign management, social media marketing, SEO to website design.

Do they have an impressive list of clients?
Chances are if they have clients that you recognize, with testimonials to boot, you can place your money on them.

Do they have industry recognition?
There are all kinds of digital experts out there – from the one-man army to a large digital agency. A lot of people have hopped on to the digital marketing bandwagon. But what sets a good agency apart from the others is validation from the industry. A company that is decorated with awards and has case studies to justify them is a safer bet.
Client satisfaction across the board
Everyone likes to talk about happy clients. However you would do well to dig deeper. These are some of the things that you need to review before picking a digital marketing company, India or Globally: does the company in question have only 1 or 2 happy customers? Are clients across the board happy with the company? Is the company transparent enough to share its performance honestly with you?

Best ROI
Digital marketing can give you the maximum bang for your buck – with considerably less investment than TV, print or outdoors but with phenomenal results.

Targeted marketing
The digital medium is the only one that allows you to really filter your audience down to the narrowest demographic and psychographic profiles so there is the least spill over

Quantify your success
The digital medium allows you to accurately track, monitor and quantify the success of your campaign with keyword tracking, analytics, CPCs, traffic and analysing likes & followers. Course correction is easier to implement mid-campaign too.

Digital Marketing can be of many types:

Inbound Vs Outbound:
Inbound Marketing or “Pull” Marketing involves creating content, blogs, and email newsletters that people actually wish to read. SEO and paid search help people find this content. If this content is engaging, it helps build a brand’s equity in the reader’s mind and may drive long-term action. Outbound marketing or “push” marketing is one-way communication designed to push a product to audiences. This includes traditional forms of marketing as well as display advertising and social media advertising.

Performance Marketing vs Branding
Performance marketing typically constitute
s marketing driven to generate sales such as search engine marketing and social media advertising. This will be directly related to acquiring leads and customers and generating revenue. Branding Marketing is not based on directly sellingand is designed to build your brand equity. Examples of digital channels for this are content marketing and social media. These build brand awareness, assist customers, provide valuable information, and build long-term brand connections for the brand.